HI THERE I’m Srinithi Vishnu
PRODUCT MANAGER based in London.

Sky (Sky Glass TV)

Sky Glass is Sky's 4K Quantum Dot TV that operates entirely over Wi-Fi, offering a streamlined viewing experience without the need for satellite dishes or recordings.

• Designed and validated accessibility solutions for Sky Glass TV, ensuring compliance with regulatory standards and creating a market differentiator
• Led user research and prototype development to solve key pain points and confirm product-market fit, delivering a high-value solution that drove measurable business outcomes

Healthy Tribe (Online Store)

Freelanced for Healthy Tribe, an online store offering healthy dessert & sandwich alternatives. They replace high-calorie ingredients with healthy alternatives, making them a successful market leader by bringing their products notable to digital platforms.

• Achieved a 20% monthly increase in subscribers by implementing a data-driven product strategy and user research, leveraging SMART goals
• Analysed marketing mix strategies and social media trends to improve target audience and content development for Healthy Tribe, increasing engagement by 10% and boosting Instagram followers by 25% within 3 months

• Boosted online customer engagement and expansion through a well-defined social media strategy resulting in a 5% increase in click-through rates and a 10% growth in online sales

SRS Constructions

Worked on a Contract for SRS Constructions, a 60-year-old intl. company that is a pioneer in delivering industrial projects for private and government entities such as nuclear power plants, roads, and reservoirs with a turnover of over GBP 7 million.

• Achieved a 20% uplift in web traffic and user engagement in just 4 months by executing a competitor analysis on 5 websites using Porter's Five Forces framework
• Leveraged Google Analytics insights to enhance site effectiveness, achieving a 25% reduction in bounce rate over 3 months

Narmadha Go Salai (NGS) Pvt Ltd

Freelanced for NGS, a start-up that delivers farm-fresh products daily via online subscriptions through mobile application. It connects local farmers with customers, expanding their reach.

• Introduced the ideation of a 'Marketplace mobile app' through user research, thereby shaping the product roadmap which targeted a 50% reduction in operational costs while ensuring strong product-market fit

Funskool Ltd

Full-time at Funskool (American counterpart Playskool), a leading Indian toy manufacturing company, founded by the owners of MRF and Hasbro. The company also manufactures and distributes products under license from foreign toy brands including Hasbro, Disney, Warner Bros., Takara Tomy, and Ravensburger.

• Boosted online sales from 40% to 60% by implementing e-commerce capabilities on the website
• Improved CTR to product pages by 50% through merchant-specific CTA buttons such as 'Buy from Amazon' etc.
• Successfully drove sales for allocated brands by launching 2-3 products per category each month, leading to a 5-7% increase in national sales through the Waterfall approach

CavinKare Pvt. Ltd, (CK's Foods)

Employed full-time at CavinKare, a leading FMCG conglomerate in India renowned for pioneering the sachet revolution globally. The company offers a wide range of hair and skincare products, along with food and snacks, dairy, and beverages.

• Led a team of 8 Area Sales Managers (ASMs) in conducting in-depth primary research for individual store locations
• Identified and addressed sales issues in underperforming outlets by utilizing the marketing mix (4Ps) strategy to analyse the sales trends across 58 outlets

• Boosted revenue quarterly by 2% by implementing successful pricing strategies for products through market positioning and effective value proposition for each product category

• Crafted and executed compelling product launch strategies, informed by rigorous competitive benchmarking, to ensure widespread customer adoption of new offerings
• Designed and implemented innovative marketing and promotional product campaigns, driving brand visibility and engagement across diverse consumer groups

• Forecasted marketing budgets for all outlets based on sales target analysis, ensuring efficient resource allocation

SRS Constructions

• Explored the key requirements to enhance brand visibility in the construction field through SWOT analysis
• Evaluated workforce functions, to define clear responsibilities for each role and introduced an organizational structure resulting in effective human resource management

• Researched in identifying the gaps in brand-reach by introducing marketing techniques such as hoarding placements, stalls in the National & International Builders’ Conference
• Led Brand Identity creation such as Brochure Design for conferences, Content Writing for newsletters & Website